Suzuki Australia launches new S-CROSS via Deloitte Digital
Suzuki Australia automotive has launched the latest iteration of its ‘For Fun’s Sake’ brand platform, highlighting the all-new Suzuki S-CROSS in a new campaign from its creative agency of record, Deloitte Digital.
The platform was launched after the agency’s appointment in early 2019, with the latest installment to roll out in a fully integrated campaign across broadcast TV, social media channels, digital display, point of sale and the Suzuki website.
The campaign features a 60-second TVC that follows a couple whose every-day journey to work is interrupted by a call from an old friend, ‘Adventure’. While the couple initially declined to allure of Adventure’s offer, they inevitably cave in, taking of on a journey through challenging terrain, with the spot position the new Suzuki S-CROSS as the car to drive when ‘adventure calls’.
Matt Lawson, chief creative officer of Deloitte Digital APAC said: “It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was
time for Suzuki to swerve straight into it and have some fun.”
Robert Rosengarten, marketing manager – automotive, Suzuki Australia, said: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul…‘When adventure calls’ is the answer. With its ALLGRIP technology SCROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”
Credits:
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut
Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production: Finch
Director: Alex Roberts
Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh
Post Production: ARC
Offline: Jo Scott
Colourist: Edel Rafferty
Online: Jamie Scott
Sound: Sonar
Sound Engineer: Timothy Bridge
Producer: Louis Moore
Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe
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