Suzuki acknowledges threat of technology in ad which reminds drivers about the fun of driving

Japanese car maker Suzuki has acknowledged the threat of technology and driverless cars by reminding drivers how fun driving can be.

Created by Deloitte Digital, Suzuki’s ‘For Fun’s Sake’ ad shows drivers having fun while driving cars including playing tricks on their friends, driving in the open country and throwing their keys up in the air.

The ad begins by predicting all cars will be driverless and the same by 2035, but until then, drivers should embrace quality cars and the fun they bring.

Suzuki’s new brand positioning campaign will be plastered across print, online, outdoor, social and TV.

Daniel Mercuri, national marketing manager of Automotive at Suzuki Australia, said the brand needed to portray an idea that was bold and meaningful.

“Through a pitch process it became clear that Deloitte were best placed to produce work to raise brand awareness and ultimately drive enquiry into the business.

“This is a very exciting period for the Suzuki brand in Australia, and we are looking forward to working in collaboration with Deloitte Digital and our media agency Noisy Beast to drive strong business results across all marketing communications.”

Michael Pachota, general manager of automotive at Suzuki Australia, added: “have no doubt our partnership with Deloitte has the power to electrify the Suzuki brand in the Australian automotive marketing space. Hopefully it puts a dent in the industry’s ‘101 auto format’ that is plastered like wallpaper these days; when everyone is punching with their left arm, we’re coming in with the right hook.

“Suzuki has been driving Australians for decades: rewarding owners with economical, reliable, value packed, fun cars. Together with Deloitte, we’re excited to have these core values delivered through our advertising to show Australians how Suzuki translates to your way of life.”


  • Client: Suzuki Australia
  • Michael Pachota: General Manager, Automotive
  • Daniel Mercuri: National Marketing Manager, Automotive
  • Robert Rosengarten: Dealer Marketing Assistant Manager, Automotive
  • Creative Consultancy: Deloitte Digital
  • Chief Creative Officer: Matt Lawson
  • Creative Brand & Media Partner: Adrian Mills
  • Creative Director: Charles Baylis
  • Creative Director: Gustavo Vampre
  • Writer: Aaron Bethune
  • Art Directors: Kyle Lotherington & Caity Maloney
  • Head of Integrated Production: Rob Weir
  • Group Account Director: Daniel Loukidis
  • Production Company: Finch Company
  • Director: Alex Roberts
  • Executive Producer: Corey Esse
  • Producer: Susie Douglas
  • Editor: Leila Gaabi
  • Sound: Nylon Studios
  • Engineer: Simon Lister

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