SVOD & BVOD platforms capture 26% of total streaming consumption, Netflix in the lead

November 4, 2021 10:27

Australians streamed 20 billion minutes of premium online video in January through to September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy.

SVOD platforms drove 70% of premium video streaming, while BVODs took 30%. The report, titled Australia Online Video Consumer Insights & Analytics, leveraged MPA’s proprietary AMPD research platform to measure and analysed streaming media consumption across key VOD services on iOS and Android mobile and PC devices.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ABC Amazon Prime Video Australia Online Video Consumer Insights & Analytics Binge BVOD Disney Fox kayo Media Partners Asia Netflix Stan streaming services SVOD Vivek Couto