Criteo finds 20% of Aussies willing pay for basic video streaming subscription to watch content with ads

July 23, 2021 2:19

With the popularity of Connected TV and Over-The-Top (OTT) services at an all-time high, new research by global technology company Criteo reveals 56% of Aussies are happy to watch ads on video streaming services if it means they save money.

A quarter of Australians (24%) said they are open to watching ads if they didn’t have to pay the subscription fee for video streaming services.

20% of Aussies will share their data with advertisers if they receive relevant and personalised ads, Criteo data reveals

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics