Swan Studio emerges as one of Australia’s fastest-growing content agencies
Swan Studio has quickly grown into a leading creative agency trusted by top global and Australian brands.
The announcement:
Swan Studio has emerged as one of Australia’s fastest-growing content agencies—built on the foundations of a bold pivot. What began as Urban Swan, a venture-backed experiences marketplace, is now a full-service creative agency trusted by top global brands and leading Australian names like Immutable, Pilot, Cashrewards and Sunnylife.
In less than 18 months, Swan Studio has grown exceptionally, now boasting a 20+ person team and delivering multi-million dollar sales. The agency’s growth story reflects a clear shift in how modern businesses think about marketing: content isn’t a support act—it is the strategy.
With over half of Australians now on TikTok and brands increasing content budgets by more than 40% year-on-year, Swan Studio is leaning all the way in—combining social-first strategy, AI-driven production, and real creative instincts to drive performance.
“We’re building a next-gen content agency—one that’s fast, audience-obsessed, and unapologetically ambitious,” says Josh Israeli, co-founder of Swan Studio. “The marketing playbook is being rewritten, and we want to be the ones writing it.”
Dean Gruskin, co-founder, adds: “Traditional agency models are broken—slow, bloated, and disconnected from what brands actually need. We’re building the modern agency from scratch, assembling a super team of strategists, creators and marketers who can move fast and think bigger.”
Swan Studio delivers everything from content strategy to creator management and high-performance ad creatives. As attention becomes the most valuable currency in digital, Swan is helping brands win it—by moving fast, creating content people actually care about, and staying relentlessly focused on results.
Source: Swan Studio
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