Swarovski releases interactive billboard in the QVB for Christmas

Swarovski has released an interactive billboard in the QVB for Christmas that invites people to answer three randomly generated questions to measure their level of naughty or nice.

Swarovski invites festive Queen Victoria Building shoppers to find out whether they’ve been naughty or nice this Christmas via an interactive kiosk inspired by its Naughty or Nice Holiday campaign. Conceptualised by Neat, Australia’s leading interactive agency, the kiosk is designed to be fun, personable and tailored. Until 24th December, customers can answer three randomly generated questions with their responses measured by the ‘nice-o-meter’ to determine whether they receive a ‘Naughty Gift’ or ‘Nice Surprise’, redeemable only at the QVB Swarovski store.

“Swarovski aims to spark delight and bring festive magic to life this holiday season. In line with our playful campaign that takes inspiration from the well-known holiday tradition, Naughty or Nice, we’ve worked closely with Neat to create a unique and engaging experience to reward shoppers no matter where they fall on the ‘nice-o-meter’. In the spirit of spreading sparkle and cheer, we’re delighted to activate the Naughty or Nice Kiosk at QVB this magical season.’ comments Victoria Brown, Marketing Director, Swarovski.

“Consumers continually seek out new experiences from brands, experiences that are fresh and relevant and engage with them in new and compelling ways. This provides brands with an opportunity to step outside of normal marketing channels and explore new formats for enhanced customer engagement and interaction. We loved working with the team at Swarovski, who shared our enthusiasm to explore ways in which we could extend their current campaign into new form.” David Wommelsdorff, Director, Neat.

Swarovski will drive excitement, brand awareness, traffic and expand its customer base by offering this new brand experience in Australia’s iconic shopping destination. The activation comes in the fifth year of Swarovski’s QVB Christmas tree partnership. On November 2nd, QVB unveiled its iconic QVB Swarovski Christmas tree. Sydney’s tallest Christmas tree stands at 24 metres spanning over 3 floors under the QVB dome.

Shoppers will be enchanted by its nostalgic beauty with over 100,000 Swarovski ornaments, 6,400 white rosebuds, and 65,000 twinkling lights topped by a magical Swarovski gilded star.

Source: Make It Neat media release


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