Swift Media announces partnership with Inside Practice

Swift Media has announced a partnership with healthcare education provider Inside Practice to deliver targeted content to medical practitioners.

The announcement:

With rapidly accelerating awareness of healthcare issues due to COVID-19, Swift Media’s Health and Wellbeing business (formally Medical Media) is announcing a partnership with specialised healthcare content provider Inside Practice. The partnership will see Inside Practice take on sales and marketing for Swift’s medical practitioner network called Connect.

Swift Connect is a network of practitioner-facing digital displays in more than 550 premium medical centres across Australia and is unique in its ability to deliver product information to 5,000 healthcare professionals nationally. The platform is utilised for new product launches, product advancements, as well as geo-targeting specific locations and communities.

The new partnership with Inside Practice is an exclusive 12-month media sales agreement with an option for extension. Inside Practice will assume responsibility for Connect’s market presence, including a brand relaunch and new sales interface with media agencies and direct clients. Swift will retain ownership of the Connect network and maintain its operations.

Inside Practice is a leading healthcare education provider specialising in developing and delivering relevant targeted content for primary care healthcare professionals in Australia. The business has established a network of key opinion leaders spanning the spectrum of disease areas to support clinical decision-making with a number of practice-centric programs.

The new partnership follows the announcement in June this year of Swift’s agreement with Motio whereby Motio took on Swift’s national agency and programmatic sales rights for its 1,400 patient facing screen network.

“Continuing in the direction of our relationship with Motio, Swift is looking for specialist business partners who can maximise value and revenue of our products, while we focus on core business initiatives,” said Swift CEO Pippa Leary. “Inside Practice is set up for this purpose in reaching the medical practitioner audience.”

Dr Philip Mitchell PhD, Content Director, Inside Practice Australia, said, “Inside Practice is thrilled to be able to further increase the support we provide to Australian General Practice in advancing knowledge for those in the front-line of patient care. The Connect network complements our own existing GP and peer-to-peer Practice engagement programs, to provide new targeted options at some of Australia’s busiest GP clinics.”

Source: Swift Media media release


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