Swiftflation is real: Here’s how Taylor Swift’s Australian tour impacted the media

February 29, 2024 8:49

In the past month, Taylor Swift has garnered over 250,000 media mentions across a number of channels in Australia, according to new data from media monitoring platform Streem.

A number of Aussie brands have jumped on board the Taylor-mania train, most notably Crown Resorts, who mid-last year signed on as the Australian leg of the Eras tour’s headline partner.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.