Swimmer Eamon Sullivan to front CSR sugar advertising

Swimmer Eamon Sullivan is the new face of CSR sugar. The world record holder was also the winner of last year’s Celebrity Masterchef. His first role – to promote CSR Raw Caster Sugar sees him appear naked in a print ad created by Spinach Advertising.


Tim Hart, CEO of Sugar Australia said: “We are very excited to have Eamon as our new ambassador. He enjoys cooking and spends many hours in the kitchen.”

Spinach CD Frank Morabito said: “For most people, sugar is sugar, so it’s a really tough category to generate interest in. But we believe featuring a Celebrity MasterChef winner who happens to spend most of his time in Speedos is a recipe for success.”

The ads will start to appear from September in magazines including Woman’s Day, BBC Good Food Guide, GourmetTraveller, Take 5, Coles and Home Beautiful.


  • Creative agency: Spinach Advertising
  • Package Design agency: Brand Society
  • Media: Initiative

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