Swimming Australia signs new commercial rights deal

June 18, 2024 5:21

Swimming Australia has signed an exclusive, multi-year commercial rights representation deal with global sports agency, SPORTFIVE.

The agreement will see SPORTFIVE deliver Swimming Australia strategic commercial and media rights services, designed to elevate the sport’s commercial program and deliver revenue growth.

It will also support long-term objectives to grow the sport from grassroots community participation to elite-level swimming.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Damien Moston Rob Woodhouse Sportfive Swimming Australia

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Swimming Australia signs new commercial rights deal

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