Swimming Australia signs new commercial rights deal

Swimming Australia has signed an exclusive, multi-year commercial rights representation deal with global sports agency, SPORTFIVE.

The agreement will see SPORTFIVE deliver Swimming Australia strategic commercial and media rights services, designed to elevate the sport’s commercial program and deliver revenue growth.

It will also support long-term objectives to grow the sport from grassroots community participation to elite-level swimming.

The agency will work closely with Swimming Australia’s exec team, including recently-appointed CEO Rob Woodhouse, on a wide range of services including sponsorship strategies, targeting brand and media partnerships, and the development of a new commercial program.

Rob Woodhouse and Damien Moston

“I am very excited by the appointment of SPORTFIVE, the world class commercial sports expertise they bring and their unique experience in commercialising aquatic sports globally,” Woodhouse said.

“Australians love swimming, it’s our number one Olympic and Paralympic sport, and the number one participation sport across the country. We have a great opportunity for Australian and global brands to connect with and support Australians in their passion for swimming.

“Our Australian Swimming trials are a great illustration of the amazing athletes in the sport and the engagement we have across the nation.

“We look forward to working closely with SPORTFIVE to harness the potential of swimming to connect leading brands and future media partners with swimmers across Australia and around the world.”

The agency’s managing director of Australia and New Zealand, and SVP of global sales, Damien Moston, said: “SPORTFIVE has a long and proud history working in aquatics in Australia and around the world. We are very excited to be working with Swimming Australia at this important time for the sport.

“Our swimmers have a proud history of success in the pool and moving forward, we will work lockstep with Swimming Australia to develop impactful brand and media partnerships that promote the wonderful ambassadors of the sport and the community health benefits of swimming.

“We want Swimming Australia to be a great success in and out of the pool.”


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