Swinburne Online tells potential students ‘Let’s do this’
The online arm of Melbourne’s Swinburne University is giving Australians a “little nudge,” encouraging those with busy schedules to pursue online university degrees.
The campaign by Ogilvy features a series of TVCs focused on the different online degrees available including design, psychology and business.
The videos show how different students manage their busy schedules with education. Each spot calls on prospective students to enrol with the tagline, ‘Let’s do This.’
The five spots intend to capture Swinburne Online’s student-centric learning model which is led by the university’s support systems.
Teresa Smith, executive director of sales and marketing at Swinburne Online said the campaign built on the company’s support message ‘We’ll see you through.’
“We know Swinburne Online students are time-poor, working Australians who are balancing work and life commitments along their studies.
“We want to reassure students that behind the scenes there is a whole team of people who will work with them to see them through to graduation,” Smith said.
David Ponce de Leon, executive creative director of Ogilvy Melbourne said the campaign will bring “positive motivation” for students who need a “little nudge” to enrol.
“When we have encouragement and support on our side, we’re capable of more,” Ponce de Leon said.
“It’s an inclusive campaign designed to motivated students, calling out Swinburne’s unique position of supporting their efforts all the way through.”
The campaign will also roll out online, in print and across outdoor.
Credits:
- Creative Agency: Ogilvy Melbourne
- Client: Swinburne Online
- CEO – Denice Pitt
- Executive Director, Sales & Marketing – Teresa Smith
- Marketing Consultant – Michael Sharlassian
- Production/Post-Production Company: Mr. Smith
- Director – Curtis Hill
- Producer – Elise Trenorden
- Production Manager – Brendan Lee
