Swinburne University of Technology Online signs as a telecast sponsor for the Australian Open

Swinburne University of Technology Online has signed on with Nine as a telecast sponsor of the Australian Open.

The announcement:

Swinburne Online signs on as exclusive education telecast sponsor of the 2020 Australian Open

Swinburne University of Technology Online has signed on as a telecast sponsor of Nine’s Australian Open coverage, the first partnership of its kind for the online education provider.

The Australian Open is one of the most prestigious sporting events on the global calendar, with Nine’s Summer of Tennis expected to reach more than 14 million people in 2020, having been watched by more than 11 million Australians in 2019.

Michael Smolders, Executive Director of Sales and Marketing for Online Education Services, says the inaugural sponsorship with Nine Entertainment is part of a broader marketing strategy focused on showcasing Swinburne Online’s strong support network that drives achievement amongst students while reaching an engaged cohort of Australians who may be looking to undertake further study.

“We are thrilled to have partnered with Nine for the Australian Open,” Mr. Smolders said.

“The partnership with Channel Nine’s telecast was a natural choice as the message of achievement and support throughout the tournament aligns closely with Swinburne Online and our business. Just as the players have support teams to help them compete, Swinburne Online has extensive support systems in place, including access to student advisers, online tutors, mentors and support groups, to assist our students to achieve.”

Nine’s cross-platform strategy, which includes Today broadcasting live from the tennis precinct and coverage across Wide World of Sport, Today and 9Honey were driving factors for Swinburne Online taking up a sponsorship package in 2020.

“Innovation is core to our business. We keep our fingers on the pulse of technology to provide a learning experience that is immersive and accessible irrespective of location,” said Mr. Smolders.

“Since launching in 2011, we’ve seen a dramatic increase in the number of providers offering online learning solutions. As marketers we need to be creative to cut through, and this partnership provides an opportunity to tie our story of achievement with one of Australia’s most celebrated sporting events.”

“This is an exciting partnership for Swinburne. We are continually growing our health and sports-related offering, and this is a wonderful opportunity to support one of the most prestigious sporting events of the year,” said Amy Whitehead, Director, Marketing – Swinburne University of Technology.

Matthew Granger, Director of Sales – Sport at Nine, “We are absolutely delighted to have Swinburne Online as a partner of Nine’s Summer of Tennis. It has been fantastic to work with Swinburne in developing a bespoke communication solution that capitalises on Nines unique breadth of content and platforms. We know the power of the Australian Open to engage audiences and coupled with Swinburne’s strong creative and broader marketing strategy, we are excited to support Swinburne deliver on its campaign objectives”.

When the world’s best tennis players go to battle in the first Grand Slam of the year, television viewers will have the best seat in the house with Nine’s broadcast of Australian Open 2020. From Monday, January 20 until Sunday, February 2, the tournament’s best matches and biggest moments will be broadcast live and free on Nine and 9Gem. And on Australia’s leading commercial free‐to‐air video‐on‐demand service, 9Now, viewers will be treated to every ball of every match on every court, ensuring Australians get the best tennis experience available, anytime, anywhere, on a device of their choosing.

Source: Six O’Clock Advisory press release


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