The Checkout targets Swisse again despite open lawsuit
Vitamin brand Swisse has said claims and label references used by consumer affairs show The Checkout in a segment on the brand’s Ultiboost Chlorophyll product were “old and out of date”.
Last night the ABC show once again went after Swisse, despite a lawsuit taken out by Swisse-founder Radek Sali’s father Avni who says the show has severely injured his reputation after the show poured scorn over the brand’s relationship between the National Institute of Integrative Medicine which conducted a clinical trial of Swisse vitamins, and was founded by him.
An application by the ABC to have the case thrown out was turned down last August.
One of the best things on TV, offends all the right people.
it is a great show, sorry Swiss, but your products are over rated
FWIW, this is the full wording on the Swisse Chlorophyll bottle:
“The structure of a chlorophyll molecule is very similar to the structure of haemoglobin – the molecule responsible for transporting oxygen around the body. Haemoglobin takes up oxygen as the blood passes through the lungs and releases it as the blood passes through the body, providing every cell with the oxygen it needs to function.”
What do we think Swisse is trying to suggest to the consumer there, with their juxtaposition of those two “factual statements”?
Yes it’s really good fun, J. Morrow and Co !!
Squandering $$ public money [Edited under Mumbrella’s comment moderation policy]