F.Y.I.

Switch Digital launches Australia’s first CTV and BVOD buying platform

September 1, 2020 12:20

Switch Digital has launched Engage TV – a first of its kind for Australia – which will allow agencies and clients to purchase connected TV and broadcast video on demand (BVOD) inventory.

The announcement:

Leading independent digital media agency, Switch Digital, has launched a new advertising buying network targeting Connected TV and Broadcast Video on Demand (BVOD) audiences across all streaming digital channels and YouTube.

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Topics

1 COMMENTS

Chris 7 Sep 20

I’m sorry but your description is exactly what every media agency should be doing already in-house. Are you using existing tech platforms with your platform on top? This just means that another cost is added to the ecosystem.

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