Switched On Media wins Roses Only Group
Search and social media agency Switched On Media has won the digital account for flower and luxury foods delivery company Roses Only Group.
The announcement:
Sydney, 11 February, 2011: Leading search and social media agency, Switched On Media, today announced their appointment as digital agency for the Roses Only Group. Switched on Media was appointed to the business post the incumbent, Downstream.
The Roses Only Group entails, Roses Only, Hampers Only and Fruit Only. Roses Only, the flagship brand in the group, launched in 1995 and is now Australia’s leading floral retailer covering everything from roses to mixed seasonal flowers. Roses Only Group has recently launched Hampers Only and Fruit Only. They have a presence across Australia and also deliver throughout New Zealand and the United Kingdom.
The appointment of Switched On Media will include the agency’s management of paid search marketing for the Group with significant work around Valentine’s Day next Monday, and following on from that key occasions such as Easter, Mother’s Day, Father’s Day, Christmas etc.
Switched on Media has also been engaged to manage the mobile marketing activities to support the launch of the Roses Only mobile application.
“The team from Switched On Media have a strong understanding of our changing business needs. Already they are delivering 25% more whilst reducing our media spend. Who wouldn’t want a partner like that,” said James Stevens, Founder & CEO.
“We’re very excited to be working with such an iconic Australian brand. We will be further utilising our search technologies to drive greater results, particularly for this year’s Valentine’s Day,” said Andy Jamieson, Director, Switched On Media.
Switched On Media has also been appointed to two further pieces of business. Macquarie University and Horsezone.com.au a division of Inglis, Australia’s leading thoroughbred Auctioneers, have come on board.
Source: Switched On Media press release
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Switched on Media
Well done.
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Congrats team!
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