SXSW Sydney: Cancel culture or co-creation? The choice brands can no longer ignore
Ignoring culture is risky business, and dismissing cultural influence could be the industry’s biggest mistake yet. After attending SXSW Sydney last week, Hopeful Monsters’ account director, Blair Ellis, highlights how far the industry has to go to embrace this reality.
As a bubbling hotpot of culture, creativity and technology, SXSW Sydney is where leading minds gather to imagine and build the future.
Each session pushes us to go beyond innovation and work together more closely.
Entering a redefined era of ‘Co-Design’.
