Sydney Aquarium becomes Sea Life Sydney

Change is as good as a holiday. I think the Aquarium name says what it is, the other does not

Seems a bit redundant. What else but sea life would you have in an aquarium?

Is the additional Sea Life bit for idiots who don’t know what aquarium means?

I thought Sydney Aquarium sold fish tanks. Now I understand why they charge an entry fee…

It will only be a successful if the rebranding is communicated to the market with free marketing by the media. This will be the only way the rebranding will get a ROI as it will remind people it still actually exists or didn’t know it existed in the first place. Certainly cant hurt if the cost of change doesn’t lead to new visitors.

Is it just me or does the new logo look like a number plate?