Rock chick transforming chicken ad cleared of discriminating against girls with tattoos

A Hungry Jack’s ad featuring a tattooed rick chick with piercings being turned into a demure girl in a floral dress by eating a chicken Tendergrill burger has been cleared of disparaging people with alternative lifestyles.

The Hungry Jack’s ad by Clemenger BBDO Sydney features the girl, a drummer in a band, becoming increasingly clean cut with each bite.

One complaint to the Advertising Standards Board stated: “I’m a Caucasian middle-class professional woman. There is nothing wrong with that. There’s also nothing wrong with my piercings or tattoos and any suggestion to the contrary is insulting.”

Another stated: “I am disgusted and outraged that they try to push the opinion that an alternative style is a negative thing. It is biased judgmental and bigoted. They have no right to say who is a better person by the way they style themselves.”

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