News

Droga5 wins gold among seven Design Lions for Australia

Droga5’s ‘Stories for Every Journey’ campaign for Qantas won a Gold Lion in the Design category at Cannes, and is one of seven Australian agencies to be recognised in the category.

The Qantas campaign nominated in the sub-category of publications and business communications design, features a series of books edited to be read in the duration of a particular flight route which were published by Hachette and designed by Paul Bedford.

Qantas Stories for every journey

Also recognised in the design category was M&C Saatchi Australia, which was awarded a Silver Lion for its Art of Noise campaign for Noise International.

And Sydney agency Bear Meets Eagle on Fire won a Silver Lion for its work on Smilemakers vibrators for Ramblin’ Brands.

Bear Meets Eagle on Fire smilemakers vibrators

Leo Burnett Sydney’s self-promotion campaign Leo’s Cider took a Bronze Lion for design in the self-promotion category, and Like Minded Studio in Walsh Bay was awarded a Bronze Lion for its ‘Visual Identity’ campaign for Noise International Sydney.

Bronze Lions were also awarded to the RE Sydney campaign for Steve Li Acupuncturist and Interbrand Australia Sydney’s ‘Igloo Brand Creation’ for Sky New Zealand.

The design for Steve Li features business cards donated by his approving customers that are punched through with his details.

Steve Li acupuncturist design lions

Seven out of nine entries from Australia shortlisted in the Design Lions category won awards.

Australia’s Design Lions winners:

Gold Lion –

  • Stories for Every journey Qantas by Droga5

Silver Lion –

  • The Art of Noise Noise International by M&C Saatchi Australia
  • Smilemakers Vibrators for Ramblin’ brands by Bear Meetes Eagle on Fire Sydney

Bronze Lion –

  • Visual Identity for Noise International Sydney by Like Minded Studio in Walsh Bay
  • Leo’s Cider Leo Burnett Sydney
  • Steve Li Acupuncturist for Steve Li by RE Sydney
  • Igloo Brand Creation for Sky New Zealand by Interbrand New York, Interbrand Australia Sydney
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.