Sydney Film festival appoints Boccalatte
Sydney Film Festival has appointed visual and brand communications studio Boccalatte to handle the marketing and advertising campaign for this years event.
the announcement:
Visual and brand communications studio, Boccalatte, will create the integrated marketing and advertising campaign for the 2011 Sydney Film Festival. The appointment comes off the back of two highly successful campaigns from Boccalatte in 2009 and 2010, which saw festival audience numbers grow by 40%.
The Sydney Film Festival began in 1954, making it one of the longest running events of its kind in the world. The festival runs for two weeks each year in June and showcases Australian, international and alternative films. In December last year, UNESCO named Sydney as an “International City of Film” and the festival is the jewel in that crown.
As creative directors, the established Sydney studio will art direct and design an integrated campaign comprising of TVC, print and outdoor advertising, festival program, brochureware and collateral, a social media program, as well as environmental design for the festival venues. Boccalatte will create the TVC with Photoplay director, Scott Otto Anderson, who has shot for clients including Honda, McDonald’s, Myer and Cadbury. For the stills work, the studio has selected photographer Helen White, best known for her fashion campaigns for brands such as Nicola Finetti, VanHeusen, Hussy and Davenport.
Suzanne Boccalatte, Creative Director of Boccalatte, says the brief is a challenging one. “Of course, for a film festival, even a much loved one like this, the campaign is always going to be about putting bums on seats. Creatively, it’s critical that we develop a concept that will work across all media and resonate with a diverse audience of film lovers, aged from 14 to 80.” Boccalatte also says that the way of working is just as important in creating campaign success. “I think our relationship with the Sydney Film Festival is one of true collaboration and I believe the results achieved over the previous two years, are a testament to that approach”.
And the Festival, who worked with Precinct prior to Boccalatte, concurs. “When we first appointed Boccalatte, for our 2009 campaign, we were looking for a new kind of relationship. We wanted an agency who would work with us and could collaborate across the creative disciplines— film, photography, graphics and social media,” said Craig Donarski, Marketing Director of the Sydney Film Festival. “Boccalatte have helped us increase our audience significantly in the last two years and we feel they’re well placed to deliver more of the same in 2011”.
The campaign will launch in May.
Source: Boccalatte press release
