Sydney Harbour Foreshore Authority wins Avant Card’s Postcard of the Month

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Frost Design has awarded the January Postcard of the Month competition with its effort for the Sydney Harbour Foreshore Authority ‘Calling All Lovers’.

The heart-shaped postcard, part of Darling Harbour’s ‘Month of Love’ campaign, was chosen for its advertising strategy and creativity in the Avant Card competition.

According to Frost Design, the postcard did “a great job communicating the idea of love and an event. In terms of creative, it has interesting shape, nice type, and is well made with clear communication.”

The winners of the Avant Card competition are judged by an advertising industry and go into the running for the organisation’s Postcard of the Year (POTY) Awards.


  • Marketing Manager: Nicole Florio
  • Creative Agency: Sydney Harbour Foreshore Authority Design Studio
  • Creative Director: Michael Donohue
  • Copywriter: Michelle Bowers
  • Designer: Jenny Wang

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