Sydney Kings CEO and UFC star confirmed to speak as Mumbrella Sports Marketing Summit and Awards launch

Sydney Kings and TSE CEO, Paul Kind, will take the stage at the Mumbrella Sports Marketing Summit to discuss the shifting sports marketing landscape and how it’s changing the game for the players involved.

Kind will present a 360 degree view of sports marketing, having had experience at industry associations, agency and team level

Kind also has significant experience at an industry association as a senior executive after spending 13 years at the NRL. In his presentation, he’ll outline what he sees as the key opportunities and challenges ahead for sports marketers across the board, and provide examples through the work going on at TSE and the Kings.

The Sydney Kings have been one of the biggest sports stories of the last 12 months, luring back NBA championship winner Andrew Bogut to Australia and fighting at the top of the ladder of the NBL championship.

Mumbrella’s Sports Marketing Summit and Sports Marketing Awards will take place on July 4 at the Four Seasons in Sydney. Earlybird tickets are on sale now.

Also confirmed is a panel featuring UFC Light Heavyweight Division star, Tyson Pedro. Pedro will join Hyland Media GM of content and creative, Esther Wilson, Thrive PR sports and entertainment lead, Michelle Fowler, and PickStar head of marketing, Andrew Montesi, to tackle the rapid evolution of sports marketing and how it is effecting their part of the industry.

Pedro, Wilson, Fowler and Montesi will explain the changes they are seeing in sports marketing from their individual areas of expertise

With Kind illustrating the changes sweeping through sports marketing in his session, the panel will give a more individual view on what it all means for them and their individual areas.

They will look at what their job entails now, how they are navigating new opportunities for the brands they work for, and what they are doing in 2019 to ensure they stay ahead of the game.

Parker has joined the AFL to lead its continued push into China

AFL head of China, Tom Parker, will also speak at the summit explaining why the AFL is investing so much in overseas markets, particularly China.

The AFL believes China is such a key market that it has held fixtures in Shanghai since 2017 and will continue to do so until at least 2021, with St Kilda taking on Port Adelaide in China’s most heavily populated city.

Parker has significant experience in marketing to China, including formerly serving as the CEO of Bastion China as well as continuing to act as the vice president (Victoria) of the Australia China Business Council.

Fox Sports claimed Sports Marketing Team of the Year at last year’s awards

Meanwhile, the Mumbrella Sports Marketing Awards return with three new awards. Best Cause-Related Sports Campaign, Best Use of Owned or Social Media and Best Membership Drive or Fan Engagement Campaign have been added the awards on offer, with a total of 12 categories.

Last year winners included 7Sport, KOJO, Clemenger BBDO and TSE.

Entries into the Mumbrella Sports Marketing Awards are open now via this link. Earlybird tickets for the summit are also on sale.


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