Sydney Markets appoints PR agency partner
Sydney Markets has announced a PR agency partner for its suite of brands including The Growers Market, Produce Market, Sydney Flower Market, Paddy’s Markets, Fresh for Kids and The Fresh Awards.
Sydney-based agency Neon Black has been appointed to spearhead strategic communications for the brands, building the profile in the Australian market.
“We’re excited to announce the appointment of Neon Black as our new PR agency,” said Ned Tesic, PR and brand manager at Sydney Markets.
“Their expertise across food, hospitality, and agriculture, combined with their innovative approach to storytelling, resonated deeply with us. We look forward to collaborating with them to further elevate our brand presence.”
Soraya Calavassy, co-founder and director of Neon Black, said the team “instantly connected” to Sydney Market and its mission.
“Sydney Markets isn’t just a market; it’s a vital link connecting growers, wholesalers, and consumers. It’s a place where stories of dedication and passion unfold daily, influencing millions of lives across NSW and ACT,” she said.
“We are excited to utilise our extensive experience in adjacent industries to continue to earn the trust of media and consumers through the power of PR, amplifying the essence of Sydney Markets and unveiling its rich tapestry of traditions and stories to a broader audience.
“Whether you’re perusing the flower market, sifting through produce at the wholesale market, or checking out the many delights you can unearth at Paddy’s Markets, the fabric of Sydney Markets is incredibly rich and is filled with generations of fascinating people and their stories ripe to be shared with Australians.”
Sydney Markets joins Neon Black’s growing client list, alongside BritBox, MindChamps, Rakuten Kobo, Sukin and more.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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