Avid Collective founder moves into new role with leadership restructure

Native content platform Avid Collective has revealed a new senior leadership structure that will see changes to two senior roles, effective immediately.

Luke Spano, founder and current managing director of the company, will move into the newly-created CEO position, while Ezechiel Ritchie, commercial director, will take on the role of general manager.

With the new structure, Spano hopes to shift his focus to the business’ overarching strategic direction – exploring international expansion and new business ventures to grow.

Meanwhile, Ritchie will now lead the day-to-day business operations across all functions, continuing to report to Spano. He will continue to manage large commercial partnership discussions with brands and agencies.

Spano said the new structure will allow the duo to “divide and conquer” to achieve Avid’s growth goals.

Luke Spano and Ezechiel Ritchie

“This evolved operational structure gives us the best chance of expanding, and Ezechiel’s promotion will help us step into the next phase of our growth,” he explained.

“We’ll do that through larger commercial partnerships and a more sophisticated internal structure – both of which Ezechiel is best placed to lead, given his extensive experience leading high-growth businesses. The impact he’s already had in his first six months at Avid has been extremely valuable, and I’m excited to see how he continues to elevate from a more central place within our business.

“Avid has recorded incredible growth over the past year and we’re now in an exciting position to be able to focus on bigger opportunities.

“We have a real chance to be a global business, on the back of our best-in-market native content solution but achieving that requires deeper focus. These structural changes are designed to support our aggressive growth plans and get the most out of our talent.”

Ritchie added: “It’s a very exciting time to be at Avid, as we continue with our mission to make advertising an interesting and engaging part of our lives, enhancing our experience, rather than interrupting it.

“The impact of our innovation over the past two years is reflected in our company’s remarkable growth and I’m thrilled to be able to support the team to continue this growth trajectory over the years to come.”

The restructure follows the appointments of Niki Jones as head of operations & enablement, Rob Ewing as head of agency partnerships and former commercial director Tom Gunter’s move into the product & solutions director role to focus on leading Avid’s commercial product developments.

It hopes to continue the momentum of Avid’s Platform 2.0 offering, which helps brands reach and engage Aussies through native content campaigns.

The changes are effective immediately.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.