Sydney Markets refreshes with new corporate brand identity
Sydney Markets has revealed a new corporate brand identity.
The announcement:
Sydney Markets Limited has today announced its new corporate brand identity revealing a unique, evolutionary and contemporary new logo. The new branding was created to highlight the vibrancy, progressiveness and freshness of the Sydney Markets story.
The new circular logo is divided into four leaf-shaped elements, each representing the essence of Sydney Markets. Whilst each vibrantly coloured leaf represents the four seasons – summer (orange), autumn (pink), winter (red) and spring (green) – they encapsulate much more:
- Connection to the land, the growth cycles, the weather and rainfall
- Diversity of Australia’s array of fruit, vegetable, flowers and herbs
- The complete horticultural cycle from farm to plate
- The rich history of the Markets and its community
All details, down to the font have been meticulously considered. The modernised font has been designed especially with the Markets in mind.
Brad Latham, CEO of Sydney Markets, said the new logo is phase one of an exciting and reimagined new corporate branding and identity rollout.
“We recently completed branding surveys and workshops to gain an understanding of how our stakeholders and staff view the future direction of our branding strategy. Through this market research it was evident that Sydney Markets remains a vibrant and dynamic marketplace and a key player in the fresh supply chain,” said Brad.
John Pearson, chairman of the board at Sydney Markets, mirrored Brad’s enthusiasm and the exciting opportunities the new brand identity can bring.
“The markets community expressed a desire to share the rich history of Sydney Markets and the people that make up our community, direct with consumers. We believe this fresh new brand is the first step in reflecting our exciting new direction. It truly reflects the vitality and freshness of Sydney Markets.” John said.
“There are very few brands that touch our lives as deeply as Sydney Markets. Almost every piece of fresh fruit and vegetable we eat, plus the abundance of fresh cut flowers Australians enjoy, move through the markets. We are incredibly excited to work with Sydney Markets to bring the brand into the hearts and minds of Australians. This new brand identity is just the beginning.” Brent Kerby, CEO at Clemenger BBDO Sydney said.
The next stage of Sydney Markets’ corporate branding rollout will include a consumer-focused creative reel to help its customers better understand the significant role the Markets plays in the fresh produce supply chain whilst sharing the many incredible stories that exist within its community.
Sydney Markets is home to the Sydney Produce Market, Sydney Flower Market and Sydney Growers Market. Supplied by over 20,000 local and interstate growers, more than 700 businesses call the Sydney Markets home, selling fresh fruit, vegetables and cut flowers to florists, fruit retailers and consumers.
Credits:
Clemenger BBDO Sydney.
Source: Good PR
