Sydney Opera House kicks off fundraising campaign as part of 40th anniversary year
The Sydney Opera House has kicked off a fundraising campaign allowing people around the world the opportunity to buy a virtual tile on the tallest sail of the building.
The campaign video, created by Edelman, showcases how attitudes towards the Opera House have changed since it began construction in 1957 and is narrated by Australian actor Jack Thompson.
The ‘Own Our House‘ campaign invites the public to find a sense of ownership in one of Australia’s most iconic buildings through contributing to the House’s renewal fund, which will also be used to increase public access with more free events, digital innovation and new education initiatives.
