Sydney PR agency launches new creative offering: ‘We are excited for this next chapter’

February 14, 2024 3:21

Digital comms agency Icon Agency is expanding to launch a Sydney-based creative offering, hiring Gareth Fitzpatrick and Kenneth E. Parris III to lead it.

The duo will continue the agency’s commitment to creativity, effectiveness and interdisciplinary problem-solving.

Fitzparick and Parris

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.