Sydney radio ratings: Kiis FM breakfast stars Kyle & Jackie O lose FM ratings crown
Long-reigning FM breakfast champions Kyle Sandilands and Jackie ‘O’ Henderson have lost their ratings crown for the first time in three years.
Sandilands and Henderson were previously breakfast show co-hosts on 2Day FM, but defected to Kiis FM in January of 2014. The defeat comes after a decade of almost continuous leadership of the Sydney FM breakfast battle by Sandilands and Henderson.
Kyle & Jackie O have been the most popular FM breakfast show for a number of years
The breakfast duo fell 1.7 percentage points to a 9.3% share of breakfast listening for GfK’s survey five, with the result putting them behind WSFM breakfast with Brendan ‘Jonesy’ Jones and Amanda Keller, who achieved an 0.7 point boost to a 10.3% share.
Both WSFM and Kiis FM are owned by ARN, but today’s result make Jones and Keller the highest rating FM breakfast show in Sydney, beaten only by 2GB’s Alan Jones on the AM bandwidth, who finished with a 16.9% breakfast share this survey.
Sandilands and Henderson spent most of their time with 2Day FM at number one, at times only narrowly holding off Jonesy & Amanda at WSFM. Since moving from 2Day FM to KiisFM at the end of 2013, the duo have dominated the Sydney FM market.
Sydney radio ratings survey 5 2018. Total audience share. Source: GfK [click to enlarge].
Kiis FM’s Kyle & Jackie O weren’t the only breakfast stars to take a hit. 2Day FM’s Em Rusciano, Grant Denyer and Ed Kavalee fell a full ratings point to a 3.3% share of listening. Triple M’s Grill Team with Gus Worland, Matthew Johns, Chris Page, Emma Freedman also dipped slightly, down 0.3 points to 5.5%.
Sydney radio ratings survey 5 2018. Source: GfK [click to enlarge].
Smooth FM breakfast with Bogart Torelli and Glenn Daniel climbed 1.8 points to take out a total 7.7% share of listening.
On the AM bandwidth, ABC 702 breakfast fell 0.4 points to a 9.1% share. Macquarie Media’s new sports channel, Macquarie Sports Radio remained stagnant in breakfast, with an 0.6% share. The result comes a month after the station revealed its new breakfast show hosts, Mark Levy and Mark Riddell.
In drive, Kiis FM’s Will McMahon and Woody Whitelaw also took a big hit, down 1.3 points to a 7.4% share. A drop also occurred for 2DayFM’s extended drive time format with Carrie Bickmore and Tommy Little, and Dave ‘Hughesy’ Hughes and Kate Langbroek, from 7.4% last survey to a 6.5% share. Triple M’s new national drive show with Jane Kennedy and Mick Molloy dipped 1.1 points to a 6.7% share.
Nova’s drive show hosts Kate Ritchie, Tim Blackwell and Marty Sheargold extended the lead over rivals, climbing 2.5 ratings points to a 12.2% share of listening. A lot of Nova’s success appears to stem from the 10-17 demographic, which had 23.9% share of audience.
Nova’s other station, Smooth FM, also climbed, with Byron Webb’s show up 1.3 points to a 9.5% share. WSFM drive swelled by 1.6 points to a 9.9% share.
On 2GB the drive slot had a share of 9.1%, down 1.1 points. GfK measures drive from 4pm to 7pm. Ben Fordham’s show runs from 3pm to 6pm.
The falloff of Kyle & Jackie O and Will & Woody brought down Kiis FM’s people 10+ share by 1.4 points to 7%. The result put them behind Nova FM, Smooth FM and WSFM on the FM bandwidth as well as 2GB.
2GB remained Sydney’s number one station, with a 14.1% share, while WSFM took the FM crown, up 0.6 points to an 11.3% share. Nova was boosted by 0.8 points to a 7.9% share but Smooth FM achieved a 9.6% share, making it the number two FM station in Sydney. 2day FM’s share fell 0.7 points to a 4.2% share, while Triple M finished with a share of 5.4%.
Who was the evil genius who thought a 24×7 sports format would work on 2UE?
A quick look at Sky Sports Radio ratings should have warned them off such a change.
Revive the 2UE brand while there are people still alive who can remember it and go for a rolling news format using the Fairfax and Nine resources… Journos host the various shifts and call in their colleagues around the greater Nine/Fairfax network for interviews, insights and backgrounders as well as take talkback calls.
Play it down the centre politically and stay clear of right wing conspiracy theorists and ideologues.
Apart from anything else, great cross promotion for all Nine brands in print, radio and television.
Jack
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I know it’s petty – but this news makes me happy.
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Spot on Jack
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Would like to see 2GB. Extend the Garden Clinic program by 1 hour on Saturday … Its such a great ,informative & interesting program to listen to Graham Ross & his fill in team have a lot knowledge with gardens lawns , landscaping
Tips ..a lot of listeners are disappointed 2GB Management reduced the time slot from 3 to 2 hours .. I think the 2GB sports program goes for a bit too long ..a 2 pm start time would be better . as for 2ue 954 . bring back the previous format ” talking lifestyle ” with maybe a little bit of music to break the continuous talk format .. Thanks
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Please.. “AM Bandwidth”???
It’s the AM band. Or AM dial.
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It’s a bit unfair to insinuate Nova is only popular because of the 10-17 demo. They’re #2 in 18-24 and 25-39, with #1 being different stations in both demos!
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The revamping of 2UE has been disastrous. Get rid of the present Sports format and revert to the talk back current affairs as it once was.Otherwise get rid of it. It is a shambles
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Can we set up a GoFundMe to raise some money to buy the 2UE licence so we can give it to Jack?
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Looks like 2gb win hands down, so why is the story about FM listenership? Do you break down the figures for TV ratings?
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I can’t stand the garden clinic. Is as bad as the fishing show. I usually tune to 2SM when 2GB has hobbie programs like this.
I listen to 2GB for news and opinions. Not for how to grow plants or fish.
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Hi there,
The story was about FM listenership because it was the biggest and most significant change. After a while ‘Alan Jones wins again’ stops being ‘new’/’news’.
In the same way the mainstream media (in normal circumstances) didn’t lead their bulletins every day with ‘John Howard is still Prime Minister today’, but they DO report when there are actual changes/ almost changes/ would-be changes – we try to look for an interesting angle to the large volumes of data that come in.
We have, however, made sure to make 2GB’s wins in recent months more prominent based on feedback such as this.
Apologies, but I don’t quite understand what you’re asking about TV ratings given it doesn’t have FM and AM? We do break down main channels, multi-channels, main channel share and network share, as well as pointing out which station topped the key advertising demographics though.
Thanks,
Vivienne – Mumbrella
bring back the Saturday night 6 pm to 12 pm
music show with pete graham
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what a joke Macquarie sports is. found out they have “sports talk” live from the uk overnight. this includes epl fixtures yippee but when commercial breaks come in from the uk, not sure who or what is running the station. before say 2.00am the uk commercials are clipped just as they commence and locals ads are run. however somebody cant communicate when the uk ones finish as when we come out of the local ones the uk ads have finished and they are back into the programme. after 2.00am the local ads cut in half way through the uk run and continue for the full allowable ad time and returns to the uk programme way into its feature. at some random time overnight the person or thing running local ads has gone to sleep or home and no local ads are run allowing the listener to ponder which uk product they wish to purchase but being able to hear the entire uk programme. wonder how much “sports talk” uk is paying them to run their programme cause I hope to hell mcquarie are not paying them
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I cannot quite work out why 2GB wins all of the time. I used to listen to George and paul on 2UE but as soon as it went across to 2GB the ads increased by 30%. I like the format and presenters on 2GB but its like they talk for 1 minute and go to a 6 minute ad break. Then they say this ad break was brought to you by….
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