Sydney radio ratings: Kiis FM breakfast stars Kyle & Jackie O lose FM ratings crown

Long-reigning FM breakfast champions Kyle Sandilands and Jackie ‘O’ Henderson have lost their ratings crown for the first time in three years.

Sandilands and Henderson were previously breakfast show co-hosts on 2Day FM, but defected to Kiis FM in January of 2014. The defeat comes after a decade of almost continuous leadership of the Sydney FM breakfast battle by Sandilands and Henderson.

Kyle & Jackie O have been the most popular FM breakfast show for a number of years

The breakfast duo fell 1.7 percentage points to a 9.3% share of breakfast listening for GfK’s survey five, with the result putting them behind WSFM breakfast with Brendan ‘Jonesy’ Jones and Amanda Keller, who achieved an 0.7 point boost to a 10.3% share.

Both WSFM and Kiis FM are owned by ARN, but today’s result make Jones and Keller the highest rating FM breakfast show in Sydney, beaten only by 2GB’s Alan Jones on the AM bandwidth, who finished with a 16.9% breakfast share this survey.

Sandilands and Henderson spent most of their time with 2Day FM at number one, at times only narrowly holding off Jonesy & Amanda at WSFM. Since moving from 2Day FM to KiisFM at the end of 2013, the duo have dominated the Sydney FM market.

Sydney radio ratings survey 5 2018. Total audience share. Source: GfK [click to enlarge].

Kyle & Jackie O shared the number one FM slot with Jonesy & Amanda. They then took control of the top slot which they have maintained except for a brief period in 2014.

Kiis FM’s Kyle & Jackie O weren’t the only breakfast stars to take a hit. 2Day FM’s Em Rusciano, Grant Denyer and Ed Kavalee fell a full ratings point to a 3.3% share of listening. Triple M’s Grill Team with Gus Worland, Matthew Johns, Chris Page, Emma Freedman also dipped slightly, down 0.3 points to 5.5%.

Sydney radio ratings survey 5 2018. Source: GfK [click to enlarge].

Smooth FM breakfast with Bogart Torelli and Glenn Daniel climbed 1.8 points to take out a total 7.7% share of listening.

On the AM bandwidth, ABC 702 breakfast fell 0.4 points to a 9.1% share. Macquarie Media’s new sports channel, Macquarie Sports Radio remained stagnant in breakfast, with an 0.6% share. The result comes a month after the station revealed its new breakfast show hosts, Mark Levy and Mark Riddell.

In drive, Kiis FM’s Will McMahon and Woody Whitelaw also took a big hit, down 1.3 points to a 7.4% share. A drop also occurred for 2DayFM’s extended drive time format with Carrie Bickmore and Tommy Little, and Dave ‘Hughesy’ Hughes and Kate Langbroek, from 7.4% last survey to a 6.5% share. Triple M’s new national drive show with Jane Kennedy and Mick Molloy dipped 1.1 points to a 6.7% share.

Nova’s drive show hosts Kate Ritchie, Tim Blackwell and Marty Sheargold extended the lead over rivals, climbing 2.5 ratings points to a 12.2% share of listening. A lot of Nova’s success appears to stem from the 10-17 demographic, which had 23.9% share of audience.

Nova’s other station, Smooth FM, also climbed, with Byron Webb’s show up 1.3 points to a 9.5% share. WSFM drive swelled by 1.6 points to a 9.9% share.

On 2GB the drive slot had a share of 9.1%, down 1.1 points. GfK measures drive from 4pm to 7pm. Ben Fordham’s show runs from 3pm to 6pm.

The falloff of Kyle & Jackie O and Will & Woody brought down Kiis FM’s people 10+ share by 1.4 points to 7%. The result put them behind Nova FM, Smooth FM and WSFM on the FM bandwidth as well as 2GB.

2GB remained Sydney’s number one station, with a 14.1% share, while WSFM took the FM crown, up 0.6 points to an 11.3% share. Nova was boosted by 0.8 points to a 7.9% share but Smooth FM achieved a 9.6% share, making it the number two FM station in Sydney. 2day FM’s share fell 0.7 points to a 4.2% share, while Triple M finished with a share of 5.4%.


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