Smoothfm: grew to 4.8% share
After its first full ratings survey, dmg’s Smoothfm has seen the biggest jump in the radio ratings from Monday to Sunday.
The new easy listening channel has risen from 4.1% to 4.8% from Monday to Sunday.
The jump puts the network even with Australian Radio Network’s Mix106.5, which dropped to 4.8% from 5.2% to see the two networks share the commercial FM wooden spoon.
Paul Jackson, dmg’s group program director told Mumbrella: “The station didn’t exist 10 weeks ago. To capture that sort of attention and bring in 100,000 listeners in cumulative listenership in Sydney, it’s a sensational result.”
The new channel also saw a big jump 18-24 demographic, up 3.3 percentage points from 4.3% to 7.6%.
Jackson said: “Going back to the start we said the audience would come from across the board. We’re playing a superb selection of music, from Ed Sheeran and Bruno Mars to music with older appeal. We have appeal right across the board. The older you go with listeners the longer it takes to get them to change the dial.”
The network’s More Music Drive Show, hosted by Byron Webb also saw a jump from 4.9% to 6.0%. The biggest increase in drive across the Sydney market.
In the battle for breakfast, WSFM’s Jonesy and Amanda couldn’t beat 2Day FM’s Kyle and Jackie O. The 2Day hosts increased from 10.5% to 10.6% while the Classic Hits hosts took a hit from 9.7% to 9.2%.
It’s a big gap to third place in the commercial FM market where Triple M’s The Grill Team stays in third place on 5.7% down slightly from 5.8%, while Nova’s Fitzy and Wippa are in fourth on 5.4%, down from 5.6%.
The positions set the tone for drive-time where 2Day’s Fifi and Jules maintain top spot, followed by WSFM’s Rob Duckworth, who hangs on to second despite a drop from 8.2% to 7.8%.
Nova’s Mishel, Tim and Marty, static on 7.5%, rounds out the top three as Smoothfm’s Byron Webb pushes ahead of Triple M’s Merrick and the Highway Patrol on 5.5% up from 5.0%.
2GB’s The Alan Jones Breakfast Show remained on top with 18.5%, static on last survey. Likewise, the network maintains its Monday to Sunday dominance, up from 14.9% to 15.2%.
Sydney’s Monday to Sunday ratings:
Sydney’s Monday to Friday ratings: