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Sydney Roosters take out billboards in US claiming they are ‘World champions of football’ ahead of Super Bowl

January 26, 2019 12:12

Ahead of the biggest TV event of the year, the 53rd Super Bowl, the Sydney Roosters have taken out a number of billboards in host-city Atlanta in a bid to promote the Australian football code, the NRL.

The billboards feature three Sydney Roosters players with the words “World Champions of Football”, alongside the hashtag #NewWorldChamps.

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Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics
Andrew Abdo NRL Super Bowl Sydney Roosters
3 COMMENTS
Greg 26 Jan 19

The NBA has not referred to it’s championship as a “world championship” for decades

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MT 29 Jan 19

This thing is going to clean up at the Cairns Festival Of Ineptitude. Literally everything that a great advertising campaign isn’t.

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Anonymous 29 Jan 19

Wow!
If they want to throw away money that bad, i’m happy to send them my bsb and acct number

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