Hungry Jack’s takes off VB’s iconic ads in Facebook campaign

Hungry Jack’s has reworked the classic VB ‘hard earned thirst’ ad in a Facebook campaign.

The campaign, created along with with the Facebook influencer Ozzy Man Reviews, features working people building up a ‘hard earned hunger.’

A company spokesperson said: “Hungry Jack’s lit its first Aussie BBQ in 1971 and has been flame grilling ever since, today serving the famous Whopper at more than 420 restaurants around the country.

“Hungry Jack’s is part of the Australian summer and to give Aussies a laugh this long weekend, we ignited the ultimate Aussie brand collaboration, bringing together two of the longest running and best-known lines in Australian advertising: ‘The burgers are better at Hungry Jack’s’ and ‘A hard earned thirst needs a big cold beer’.

“And who better to deliver this brand fusion with a contemporary spin than the iconic voice of Ozzy Man Reviews, with his 7.8 million followers on Facebook and 2.9 million YouTube subscribers.”

Last year, the beer brand celebrated fifty years of the ‘Hard Earned Thirst’ campaign with its own updated ad.

Mumbrella has contacted VB’s owner, CUB, for comment on the Hungry Jack’s reworking of its campaign.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.