Hungry Jack’s takes off VB’s iconic ads in Facebook campaign
Hungry Jack’s has reworked the classic VB ‘hard earned thirst’ ad in a Facebook campaign.
The campaign, created along with with the Facebook influencer Ozzy Man Reviews, features working people building up a ‘hard earned hunger.’
A company spokesperson said: “Hungry Jack’s lit its first Aussie BBQ in 1971 and has been flame grilling ever since, today serving the famous Whopper at more than 420 restaurants around the country.
“Hungry Jack’s is part of the Australian summer and to give Aussies a laugh this long weekend, we ignited the ultimate Aussie brand collaboration, bringing together two of the longest running and best-known lines in Australian advertising: ‘The burgers are better at Hungry Jack’s’ and ‘A hard earned thirst needs a big cold beer’.
“And who better to deliver this brand fusion with a contemporary spin than the iconic voice of Ozzy Man Reviews, with his 7.8 million followers on Facebook and 2.9 million YouTube subscribers.”
Last year, the beer brand celebrated fifty years of the ‘Hard Earned Thirst’ campaign with its own updated ad.
Mumbrella has contacted VB’s owner, CUB, for comment on the Hungry Jack’s reworking of its campaign.
I sincerely hope this doesn’t work, but I suspect it will.
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Burger King remind me of the kid in school that used to scream out random stuff in class for attention.
They will do anything these days to win an award or appear controversial.
Get back in your whopper with fries box!
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I don’t know if I’m meant to be laughing or not
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Online ripping off the offline world.
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Because “the offline world” has certainly never been guilty of ripping anything off…
If you still think in terms of “online” and “offline” it’s time to retire from this industry, my friend. It left you behind.
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Imitation can be delivered or perceived as mockery, or among other examples, it can be delivered as C C Colton described it, as “the sincerest flattery.”
This advertising example is no doubt inspired by the now iconic beer ads of yore, but the respectful sincerity, that I suspect was intended, seems to have been stifled by a slightly apologetic narration.
I believe that a respectful imitation (which recognizes and salutes an icon) although it may be tongue in cheek, should be stated boldly, and without the slightest cringe.
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Haha I’m sure Americans are feeling what the world feels every time they claim world champions of there American only sports.. if america win a cricket,rugby or football/soccer World Cup. Then and only then can they use the phrase “world champs” without lying..this billboard is genius..
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It’s pure mockery.. the roosters aren’t even world champs of rugby league the Melbourne storm are.. and New Zealand All Blacks world Champs of rugby
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