Sydney Swans and realestate.com.au push partnership to ten-year mark
REA Group’s realestate.com.au has extended its partnership with the Sydney Swans AFL Club, for another two seasons.
The extension will mark a monumental ten-year partnership with the club, which began in 2016 and will now go until the end of 2026.
(L-R): Sydney Swans CEO Tom Harley, REA Group CEO Owen Wilson, Swans defender Tom McCartin
Since 2020, the platform has been a major partner, with its branding on the back on the club’s playing guernsey (jersey) – which will continue as part of the re-signed deal.
Owen Wilson, CEO of REA Group said the partnership has been a valuable marketing asset with both consumers and customers.
“realestate.com.au is the clear leader in the Sydney market, and engagement with property seeking Sydneysiders has continued to strengthen throughout the duration of our Swans partnership,” he said.
“Our unparalleled realestate.com.au audience delivers significant value to Australia’s real estate agents. As the largest property market in the country, engagement in Sydney, and broader NSW, is incredibly important to our business. We’re very pleased to have the opportunity to continue our major partnership as we drive deeper connections with our consumers and customers.”
CEO of Sydney Swans, Tom Harley, said the feeling is mutual.
“We’re incredibly grateful for the support we receive from realestate.com.au and our team is proud to have their name on the back of our iconic red and white guernsey,” he said.
“Just as realestate.com.au helps Australians find their new homes, they have supported us through our journey into our new home this year.
“On behalf of everyone at the club I would like to thank Owen and his team for everything they do to bring our partnership to life. We’re looking forward to continuing to work together in the years ahead.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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