Sydney Symphony and Emirates announce renewal of Principal Partnership

The Sydney Symphony Orchestra and Emirates have announced the three-year renewal of their Principal Partner relationship from 2014.

The announcement:

The Sydney Symphony Orchestra and Emirates today announced the three-year renewal of their Principal Partner relationship from 2014, making it one of the longest running partnerships for the SSO, with 2014 marking the 12th anniversary of the collaboration between the two organizations.

According to SSO Managing Director Rory Jeffes, the orchestra and Emirates both pride themselves on first class service and experiences, allowing for a great partnership.

“Like Emirates, the SSO prides itself on the quality of our customer service, the highest standards, and the excitement of a wonderful experience. Our partnership with one of the world’s greatest airlines will continue to help the SSO present the very best live symphonic experience to the widest possible audience, both at our home at the Sydney Opera House and throughout the world, ” said Mr Jeffes.

“As part of this new agreement, Emirates will continue as naming sponsor of the SSO’s highly successful Emirates Metro Series. And those flying on Emirates will be able to watch SSO concerts on the Emirates inflight entertainment system, ice, which recently took out the award for best inflight entertainment for the ninth year running in the Skytrax Awards.

“I am delighted with the renewal of our Partnership, and thank Emirates for their vision and continued support of the SSO,” added Mr Jeffes.

Barry Brown, Emirates Divisional Senior Vice President, Commercial Operations, East said: “Emirates considers its role as Principal Partner of the SSO to be an enormously valuable component of its extensive sponsorship portfolio and its business activity.”

“The orchestra brings together the finest classical music talents, so it is only fitting that Emirates, which combines best-in-class products for a memorable flying experience, is the Principal Partner,” Mr Brown said.

“This partnership is about connecting with our customers. We are dedicated to the growth of arts and culture in Australia, and the SSO allows us to showcase the Emirates brand to music lovers around the country and the world, from its home at the Sydney Opera House,” he continued.

“Renewing the partnership with the orchestra is an integral part of our long term commitment to Sydney and Australia,” he concluded.

The SSO has been present during many of Emirates’ key milestones, including the launch of the Airbus A380 and performing at events for partners, including the Australian Jockey Club and Collingwood Football Club plus a chamber music weekend in 2013 at Emirates Wolgan Valley Resort and Spa.

Source: PPR media release


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