Sydney to be hub for News Corp’s content sharing project NewsCore
News Corp’s project to make its content available to all of its international outlets will have Sydney as one of its three global hubs, Mumbrella can reveal.
In an email to staff this morning, News Ltd’s group editorial director Campbell Reid said:
As some of you will be aware, News Corporation is developing a 21st century multi-media information service that will draw on News Corporation’s worldwide news and sports resources to make the best of our reporting, images and video journalism available to other News properties everywhere, at once. It aims to electronically connect News Corp’s news properties and usher in a new era of collaboration between our global divisions.
“Led by John Moody, the former Executive Vice president of Fox News, NewsCore aims to embed itself in our urgent queues, satellite feeds and websites, collecting the best of News Corp’s multimedia editorial product, then redistribute it, cost-free in a format that will slide easily into each newsroom’s existing workflow. Editors will be able to see what their sister organisations are doing on a real-time basis.
“Its headquarters are in New York and bureaus are being set up in London and Sydney.
“Scott Norvell who is Chief Operating Officer for NewsCore is visiting Sydney next week and is searching for talented people to be part of the start up team for this genuinely innovative project.”
The company is advertising for several editorial roles in Sydney. The posts include senior editors, bureau managers and writer/ editors.
The job description for all of the roles demands candidates who are “forward thinking and possess an innate ability to understand the moving target of consumer demands across cultures”.
The move – which is being presented as being about more efficiently sharing existing content across the group was announced in April.
However, the move could well be seen as akin to News Corp creating a new international news agency.
So Glenn Beck and Bill O’Reilly will become columnists for The Australian?
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I thought they would have been opening “bureaux” in London and Sydney.
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Don’t know if you’re familiar with the design of a wheel, but they’ve been around for some time now…
Generally, there’s only one hub, in the centre of the wheel, and that would be in New York, where Moody is based. Which makes Sydney one of two spokes, the other being in London.
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WOW! http://www.newscore.com/ – minimalist!
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Alan,
Although the word hub was used by Tim (mumbrella) rather than Campbell (with whom I work at News), I feel I should defend him, since you’ve got the wrong end of the, er, spoke.
All three will be hubs, each serving the rest of the world. Tim’s use of language is correct.
Cheers
Steve
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Thanks for clarifying Steve, It seems I’ve spoke’n too soon.
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I wonder what this means for AAP?
NewsCore does what AAP does on a global scale.
And who owns AAP? Why News and Fairfax do, 50/50.
If I were working at AAP, I’d be applying for one of those News job pretty damn quickly.
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News Corp and it’s local minion News Ltd deserve some sort of prize for repackaging the obvious and making it sound like something new.
This isn’t some amazing innovation. News Corp properties have been sharing content for years. Truth is there’s only a limited amount of content that’s much use to other publications.
More significantly, the best content is usually written by local freelancers or published on a per-country / per-masthead basis which means it cant be used internationally anyway without paying an extra fee. Video from US Fox News ? It’s been there for the taking for years, but no site in Australia can bear to promote it.
This isn’t a hot new world news agency, it’s merely the international version of the campaign of bland homogenization that has been taking place in Australia. Costs can be reduced across all Editorial divisions by simply sharing even more content. Why should the Tele rewrite Hollywood gossip stories ? And The Australian can pull (even more) feature content from The Times.
But here’s the real deal-breaker: Will the Sydney hub be under the control (directly or indirectly) of News Digital Media ? That highly politicised and poisonous organisation is the death-zone for innovation and fast action. (They need t few “mystery shoppers” to see the true horror).
If NDM has a claw in this “hub” then it’s future can be easily predicted: f-a-i-l
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