Sydney Trains contract finally settled with APN and Adshel securing main duties

RIchard Herring

Richard Herring

Rob Atkinson

Rob Atkinson

Adshel, APN and S&J Media are the big winners of the Sydney Trains outdoor tender, with the three companies carving up the mains parts of the contract for the city’s railways.

APN has retained 77 train stations while Adshel has 51 stations, including premium concourse precincts at key Sydney CBD railway stations like Martin Place, Circular Quay, Wynyard, Town Hall and Central. Melbourne-based S&J Media has been awarded the interior advertising furniture after a competitive tender for the entire outdoor business.

The contract is one of the biggest out of home contracts in Australia and comes after an extensive tender process by the NSW Government.

In a statement, Richard Herring, APN Outdoor CEO said the contract was an important win for APN, adding: “Retaining the Sydney Trains assets is a must-do for the leader of the outdoor industry, we are proud of our relationship with them and hope to see the next term of our partnership build on this even more.”

Edit_02.Still058Adshel has also trumpeted the contract, with the new contract enabling them to erect hundreds of new digital displays in stations, including 14 key CBD areas, an extension to their previous duties with the rail network.

“We will have over 1500 digital faces. Those digital screens will appear over 14 of the key CBD and inner suburb trains both in small and large format,” Adshel CEO Rob Atkinson told Mumbrella.

“I think these screen will be in very high demand. We are finding buyers have historically requested more flexibility and opportunity but we haven’t traditionally been able to supply that.

“Digital means when, for example, FMCG brands want to do a price change or promote an event or a tactical message they can now do that in Sydney with these outdoor digital spots.”

S&J Media said they were pleased to pick up the interior contract. “This is a significant milestone for us. Winning the Sydney Trains interior precinct continues our focus on targeting the captive, connected commuter in an environment where they are actively looking for stimulus,” said Deane Goodwill, general manager of S&J Media Group.

Nic Christensen 


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