Sydney University targets MBA students with ‘Me, first’ campaign

A new campaign for Sydney University aims to connect with students considering an MBA.

It marks the first major marketing push since the University renamed the Faculty of Economics and Business to the University of Sydney Business School in January 2010.

Created by ad agency Gho, the work entitled ‘Me, First’ involves a series of outdoor, print and online ads.

The campaign also involves an experiential component, with street chalking and a photo booth featured on the Sydney University campus.

University of Sydney Business School, marketing head Michelle McDonald said: “An MBA is a serious undertaking that requires much consideration, and for us specifically we needed to convey the mould-breaking design of our program. Right from the start, Gho understood the challenges of presenting such a different MBA from a university with a more traditional reputation.”


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