Sydney University targets MBA students with ‘Me, first’ campaign
A new campaign for Sydney University aims to connect with students considering an MBA.
Created by ad agency Gho, the work entitled ‘Me, First’ involves a series of outdoor, print and online ads.
The campaign also involves an experiential component, with street chalking and a photo booth featured on the Sydney University campus.
University of Sydney Business School, marketing head Michelle McDonald said: “An MBA is a serious undertaking that requires much consideration, and for us specifically we needed to convey the mould-breaking design of our program. Right from the start, Gho understood the challenges of presenting such a different MBA from a university with a more traditional reputation.”
Good insight – most MBAs do have a ‘me first’ attitude.
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‘me, me, me … all about me’ was unfortunately voted down.
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Less about the copywriting and more on the imagery used – doesn’t it seem like everyone is copying RMIT, who were the pioneers in using black and white “serious/ determined looking” hero shots in their advertising? Then followed Swinburne, who have even swiped the same colours – red and black in their logo, and now the University of Sydney are featuring these same hero shots. Come on Gho, something a little different perhaps??
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