Sydney World Pride appoints director of partnerships and revenue

Sydney World Pride has appointed Adam Zammit as director, partnership and revenue.

The announcement:

Following an extensive search, Sydney World Pride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. Zammit joins Sydney World Pride effective immediately.

World Pride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023.

Zammit’s key responsibilities include to identify and grow commercial partnerships with some of the most progressive and forward-looking companies and brands from across the globe. His immediate focus will be to take the Sydney World Pride’s multi-year Partnership Prospectus to market in December 2020.

CEO Sydney World Pride, Kate Wickett said she was delighted to welcome Adam to the team and he clearly stood out among a strong field of candidates for his proven approach across the music, entertainment and arts sectors.

Wickett said: “Adam has a tremendous track record of high achievement especially growing and diversifying the commercial side of major events. His deep experience will be crucial for Sydney World Pride as we design and prepare for this legacy event in 2023. ”

Through his own company, Zammit Presents, Zammit has been consulting to the Australian Chamber Orchestra and a number of Australian entertainment and arts organisations over the last few years. Representing the majority of Australian music bodies and festivals including ARIA, APRA, Stereosonic, Soundwave, Splendour in the Grass and Big Day Out, where he served as CEO facilitating the sale of the festival to Live Nation, Zammit brings outstanding experience to the role.

“Adam’s combination of major event leadership and commercial partnerships experience and success is the balance we need for an event of global
importance and scale like Sydney World Pride 2023, and we are looking forward to working with him as he takes our exciting, multi-year Partnerships Prospectus to market.” concluded Wickett.

Commenting on his new position Zammit said he was delighted to accept the opportunity and lead the Partnership and Revenue team towards achieving positive and long-term outcomes for World Pride, in close collaboration with Mardi Gras.

Zammit said: “I am extremely proud and excited to be joining Sydney World Pride, and look forward to working with this wonderful team for an
event of such global importance. This is a time when equality and diversity in our community is the backbone of a dynamic, evolved and better world for us all.

“Sydney World Pride 2023 will be an event to celebrate all the incredible LGBTIQ+ global communities as they come together alongside our partners highlighting the inclusionary leadership and social and cultural importance of an international festival of this nature”.

Zammit will also work in close collaboration and partnership with Mardi Gras, ensuring not only the commercial partnership success of Sydney World Pride 2023 but also the Sydney Mardi Gras events in 2022 and 2024; the three events forming the core of the multi-year Partnership Prospectus offering.

Mardi Gras CEO Albert Kruger said: “Sydney World Pride’s new office on Oxford Street is filling up with an incredible team to produce spectacular
World Pride events for 2023. Mardi Gras and World Pride are working closely together to create a diverse, inclusive and vibrant festival on an
unprecedented scale for our city and communities in 2023. Adam is an exciting new addition to the team who will help us achieve this goal.”

Source: Sydney World Pride media release


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