Symbio challenges women to feel good during February

Yoghurt brand Symbio is challenging New Zealand women to do little things every day to “feel good inside and out” during February.

The challenge is part of the brand’s newest campaign from ColensoBBDO which aims to communicate how eating Symbio yoghurt is part of healthy living.

Women who take part in the challenge will receive a daily email containing a “cheeky, light-hearted task” and an idea on how to enjoy Symbio in a new way.

ColensoBBDO worked with EXIT films director Felicity Morgan-Rhind to create commercials promoting the challenge which feature “real Kiwi women”.

Symbio group marketing manager Stephanie Hague said in a statement: “We’re excited about Symbio Feel Better February – it’s not about making drastic changes to your lifestyle, but showing how little changes can add up to make a big difference in how you feel.”