Tab fined $4 million for spamming customers

Tabcorp has been penalised over $4 million for sending thousands of spam messages to customers of its VIP program, without giving them the ability to opt out.

An Australian Communications and Media Authority (ACMA) investigation found that Tab sent 2,598 messages on SMS and Whatsapp to its VIP customers over a three-month period in 2024 without providing an option to unsubscribe. An additional 3,148 messages did not contain adequate sender information, while eleven texts were sent without consent.

Under the Spam Act 2003, businesses must have consent before sending marketing messages, which must also contain an unsubscribe option and sender information.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.