TAB pits head against heart in Yankee Doodle sing off

TAB has leveraged this year’s World Cup by launching a new advertising campaign by creating its own rendition of the children’s nursery rhyme Yankee Doodle.

The one minute television ad shows teams Heart and Head marching towards each other dressed in their club colours whilst singing their own versions of Yankee Doodle.

Team Head says “stats and numbers do not lie doo-da doo-da, logic is our betting cry oh-da-doo-da-day”.

Meanwhile, Team Heart replies “our passion truly packs a punch doo-da doo-da, but nothing beats a good old hunch oh-da-doo-da-day”.

The ad shows the fans marching to the TAB as they make jokes about how the “poms will choke again this year”.

At the conclusion of the ad a voiceover asks if punters will be betting with their head or their heart.

Clemenger BBDO Sydney are TAB’s creative agency of record after winning the account in June last year.


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