TAB wants ‘bums in seats’ ahead of spring sporting season

October 9, 2020 10:37

TAB is celebrating the new ways that fans can appreciate sport, comfortably at home or safely distancing within the once-empty stands.

The campaign film, shot by Revolver’s Matt Devine, replaces the keys of a piano with the flip-down seats of a stadium, performing Beethoven’s 5th Symphony.

Earlier this year, TAB made a statement by encouraging fans to download the federal government’s COVID Safe app as a move to help them return to stadiums. The ad featured a flock of seagulls fighting over a meat pie, which is quietly referenced in the new campaign by the punter shown at the end cradling a pie.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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