Taboo Group wins five:am yoghurt account
The Taboo Group has won the creative and digital account of Five:am yoghurts.
The announcement:
The Taboo Group has been appointed by five:am to manage their creative and digital account. Taboo won the account in a competitive pitch against Undertow Media (incumbent) and HotHouse.
five:am produce a range of organic and preservative free yoghurts, proudly Australian owned and operated, they use only the best natural ingredients in their products.
The name comes from the unique time of day their yoghurt production begins.
The product has a built a strong foot hold in the yoghurt market and their objective is to be in the top five selling yoghurts in Australia within three years.
Taboo and five:am will be rolling out a new creative positioning that was presented during the pitch which includes bring to life the philosophy of the brand through existing assets and creating new ones.
David Prior, founder of five:am – “We are stoked to appoint Taboo as our lead agency for creative and marketing strategy. Since launching early last year five:am has generated fantastic cut through and sales and established a loyal following in a short period. The appointment of Taboo with their creative energy and marketing nous will undoubtedly push the brand to the next level”.
The win follows on from the agency being appointed as iSelect’s social media agency back in November.
Source: Taboo press release
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account win
Great let’s hope 5.am get’s more likes on Yogurt Facebook pages – brilliant use of good money, and doest 5.am just roll of the tongue.
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