Taboo launches short film for TAC to discourage people texting and driving

Taboo has launched a short film as part of the Melbourne International Film Festival to discourage people from texting and driving.

The announcement:

Today an innovative new short film will be launched as part of the Melbourne International Film Festival to help reduce the number of lives lost on our roads. One of the biggest causes of driver distraction is mobile phone use. Driving while using a handheld device increases the chance of crashing by up to four times.

The film, Gates of Heaven, was the winning entry in the Spilt Second Film Competition, conceived by Melbourne agency Taboo for the Transport Accident Commission (TAC). The competition challenged young filmmakers to come up with a concept to get people to stop using their phones while driving.