F.Y.I.

Taboola to extend programmatic advertising features following Knorex partnership

Content discovery service Taboola has launched a programmatic service with the integration of Knorex, a demand site platform servicing the Australian, Chinese, Indian, Malaysian, Singaporean, Thai and Vietnamese markets.

KNOREX AND TABOOLA ANNOUNCE STRATEGIC PARTNERSHIP, PROVIDING APAC-BASED BRANDS PROGRAMMATIC ACCESS TO PREMIUM PUBLISHERS IN A BRAND SAFE ENVIRONMENT

Taboola expands its programmatic offering via an integration with Knorex, a leading DSP in Asia-Pacific

Taboola, the leading global discovery platform, announced a strategic partnership with Knorex, a leading provider of precision performance marketing solutions and a demand side platform servicing the Australian, Chinese, Indian, Malaysian, Singaporean, Thai and Vietnamese markets. The partnership will provide agencies and brands access to Taboola’s global audience on premium publishers, and builds on Taboola’s programmatic efforts in Asia-Pacific.

Advertisers using Knorex will have access to Taboola’s audience of 1.4 billion users as well as direct access to third-party data providers to drive better campaign performance. According to eMarketer, there are over 2 billion internet users in APAC, representing the world’s largest region for internet usage.

“By partnering with Taboola, advertisers using Knorex now have unprecedented access to audiences on premium publishers,” said Subramania Bhatt, head of revenue at Knorex. “We look forward to offering our clients from a range of verticals including hotels, airlines, financial services and e-commerce the ability to leverage high-quality, brand-safe environments for their digital campaigns.”

Taboola analyzes hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. The partnership with Knorex comes on the heels of Taboola’s recent growth throughout APAC, bolstered by partnerships with Wider Planet in South Korea and various programmatic partners in Australia.

“Advertisers across the globe continue to re-examine the digital landscape to find new opportunities to engage audiences with powerful storytelling,” said Adam Singolda, CEO and founder of Taboola. “The Knorex partnership will allow us to continue our significant growth in APAC while opening programmatic avenues for advertisers to reach quality audiences at scale.”

From a Taboola media release

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing