Taboola to extend programmatic advertising features following Knorex partnership

Content discovery service Taboola has launched a programmatic service with the integration of Knorex, a demand site platform servicing the Australian, Chinese, Indian, Malaysian, Singaporean, Thai and Vietnamese markets.

KNOREX AND TABOOLA ANNOUNCE STRATEGIC PARTNERSHIP, PROVIDING APAC-BASED BRANDS PROGRAMMATIC ACCESS TO PREMIUM PUBLISHERS IN A BRAND SAFE ENVIRONMENT