TABtouch enlists rocker Gene Simmons in new brand platform from Clemenger BBDO Sydney

Kalila Welch

March 4, 2022 10:08

Racing and Wagering Western Australia’s TABtouch and rock music legend Gene Simmons are encouraging punters to use their ‘touch’ in a new brand campaign.

‘The Touch’ campaign is the second Clemenger BDDO Sydney has created for the brand since winning the creative account in June last year and marks the launch of a new brand platform that heroes TABtouch customer’s belief of having a knack for picking a winner, while reminding them to use it wisely.

Spearheaded by three TVCs, the campaign sees Simmons reverse the traditional rock star and fan roles, becoming a fan of lead character, an everyday TABtouch punter. The rocker appears before the punter at unexpected moments with a theatrical performance of 80s Stan Bush hit ‘You’ve got the touch’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Brendan Willenberg Clemenger BBDO Gene Simmons Katie Roberts Michael Downing Racing and Wagering Western Australia Sweetshop TABtouch

1 COMMENTS

Chris Gulland 4 Mar 22

NO! No! No! So wrong on so many levels! The marketing industry behind gambling has gone nuts. This advert will do little to create new users or appeal to their regular customers.

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