TABtouch unleashes ‘magic’ in new campaign via Clemenger BBDO
TABtouch has released a new campaign, bringing to life the excitement of the punt, creating a magical world where the atmosphere of Excalibur meets everyday West Australian punters.
The announcement:
The latest from the wagering brand since the launch of their Brand Campaign using Gene Simmons to hero the punter, the new campaign, Phone in the Stone, brings to life the features punters need to unleash the power of the TABtouch app.
Head of marketing at TABtouch, Katie Roberts, said, “TABtouch has all the features of a modern punting app, and this campaign is a natural extension for us to promote the innovative app in a new and exciting way that’s unique to the brand,”
CEO of Clemenger BBDO Sydney, Brent Kerby, added, “The TABtouch platform continues to celebrate the punter, with irreverent work that stands out in the market. This kind of work only happens with a client partner who values creativity.”
The campaign is running nationally on Sky Racing, and in WA on subscription and free-to-air TV, Cinema, print, OOH, digital and radio.
Credits
Client: TABtouch
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Brand and Marketing Manager, Wagering: Brian Murphy
Marketing Campaign Team Lead, wagering: Claire Rocca
Creative Agency: Clemenger BBDO
Production company: Sweetshop
Sound: Rumble Studios
Editors: ARC
Media Agency: The Brand Agency
Head of Media and Analytics: Angela Naaykens
Media Planner: Luke Marsala
Media Trading Manager: Daniel Sloan
Senior Media Technologist: Morgan Bland
Media Coordinator: Jovana Maletic
Source: Clemenger BBDO
