A new social campaign from the Transport Accident Commission Victoria using Melbourne Victory football players has launched to remind drivers to stay in control.
TAC, a sponsor of the Melbourne Victory has posted two slow motion videos as a competition, one of Victory captain Adrian Leijer and one of midfielder Marcos Flores taking a penalty kick.
The competition, created by agency Lifelounge, goes live today. By entering and sharing the videos on social media, one Victory fan and nine friends can win a private training session with the team.
Shot at 1000 frames a second, the videos aim to illustrate the precision and control of the players and carries the tagline “Slow down and Stay in Control.”
Three clips, which will also include players Marcos Flores and Archie Thompson, will not only run on the TAC’s YouTube channel, on the Melbourne Victory’s Facebook page but also on the large screens at football games.
Similarly, the TAC is also running a social competition to meet cricketing legends Sir Viv Richards and Muttiah Muralitharan through the commission’s My Blood Oath Facebook page that sees friends form a team, with a team name and enter to win, and encouraging them to make an oath between them to slow down.
TAC’s CEO Janet Dore said that partnering with Victorian sports teams in online initiatives was a way for TAC to engage with an audience that can be hard to reach.
Dore said: “We know that there is no one, single thing that will get the road safety message through to all young people. That’s why it’s important to use a range of media channels to spread the road safety message.
“More than 2000 young people between 18 and 25 are seriously injured on our roads each year, and this figure is far too high.”
The comments came at the launch of another integrated campaign #Homesafely, in mid December, with the help of T20 cricket teams the Melbourne Stars and Melbourne Renegades which asked users to create their own road safety messages for friends and family through homesafely.com.au submitting a brief message to go on a billboard or broadcast on Fox FM.
However, on Sunday, the TAC announced it was reviewing the partnership with the Melbourne Stars after captain Shane Warne was charged for speeding allegations going back to September.