TAC launches giant digital advent calendar for holiday campaign

The Transport Accident Commission (TAC) is using the advent calendar tradition to send a message about staying safe and spending the holiday period wisely.

Each day, a digital advent calendar situated in Melbourne’s Federation Square, will share a road safety tip and an offer or discount for a business such as Sans Drinks, Village Cinemas and the Melbourne Museum.

TAC’s advent calendar is located in Federation Square

The calendar, an initiative from creative agency Taboo, encourages Victorians to spend their money wisely, with businesses that have struggled this year, and their time wisely by being safe on the roads.