News

TAC launches giant digital advent calendar for holiday campaign

The Transport Accident Commission (TAC) is using the advent calendar tradition to send a message about staying safe and spending the holiday period wisely.

Each day, a digital advent calendar situated in Melbourne’s Federation Square, will share a road safety tip and an offer or discount for a business such as Sans Drinks, Village Cinemas and the Melbourne Museum.

TAC’s advent calendar is located in Federation Square

The calendar, an initiative from creative agency Taboo, encourages Victorians to spend their money wisely, with businesses that have struggled this year, and their time wisely by being safe on the roads.

Spend it Wisely ambassadors will also be spreading the message across the state, visiting Bendigo, Shepparton, Traralgon, Wangaratta, Ballarat and Geelong throughout December.

Taboo general manager, Matilda Hobba, said: “A concept built around the long-adored advent calendar, the Spend it Wisely campaign celebrates the Christmas values of thoughtfulness  and care, and asks Victorians to remember those values when they’re travelling around the state.

“This is another TAC campaign we’ve been incredibly proud to bring to life, with the support of the amazing community of Australian businesses that feature in the calendar.”

Last year, 21 people died in the month of December, 17 before Christmas day.

TAC CEO Joe Calafiore said: “We’ve all done a great job of looking out for each other this year and we want people to extend that care to their fellow road users and contribute to making every journey a safe journey this Christmas.

“We all deserve to spend time with our loved ones this festive season, so we are pleading with Victorians to keep themselves, their families and other road users safe when they get on the road.”

Victorians can also open each window of the advent calendar and access their special offer online.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.