The trust between guide dog and handler leveraged for Guide Dogs Australia campaign
The immense trust placed on a guide dog by a person with low vision or blindness to guide them through unpredictable situations is the centre point of a new campaign from Guide Dogs Australia.
In what would be considered a risk by an able-bodied viewer, a maze of ducklings that Jazi must guide her handler Liz through is used to show that the real challenge for guide dogs is the constantly moving obstacles in the real world.
The theme of trust in the campaign is inspired by the values of Guide Dogs Australia, and its title as Reader’s Digest’s most trusted charity brand for the last seven years.
