TAC and Melbourne Victory’s 10th year partnership focuses on road toll
Victoria’s Transport Accident Commission (TAC) is urging Melbourne Victory supporters to embrace the ‘Towards Zero’ vision which aims to see zero deaths and serious injuries on the state’s roads in a new campaign which marks the 10th year of a partnership between the organisation and Melbourne Victory.
A video, which will be played at all Melbourne Victory home games, online and through partnership avenues, sees Melbourne Victory fans asked what an acceptable road toll would be before showing them with real people standing on a soccer pitch after which the fans are asked again what an acceptable toll would be.
https://www.youtube.com/watch?v=lFh1AfcUj8o
The video is supported by a range of Melbourne Victory print, online and supporter communications.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
A League
Advertising
Campaign
Melbourne Victory
road deaths
safety
sport
TAC
Transport Accident Commission
Like it.
User ID not verified.