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TAC and Melbourne Victory’s 10th year partnership focuses on road toll

Victoria’s Transport Accident Commission (TAC) is urging Melbourne Victory supporters to embrace the ‘Towards Zero’ vision which aims to see zero deaths and serious injuries on the state’s roads in a new campaign which marks the 10th year of a partnership between the organisation and Melbourne Victory.

A video, which will be played at all Melbourne Victory home games, online and through partnership avenues, sees Melbourne Victory fans asked what an acceptable road toll would be before showing them with real people standing on a soccer pitch after which the fans are asked again what an acceptable toll would be.

The video is supported by a range of Melbourne Victory print, online and supporter communications.

 

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